Immersive VR experiences that bring a playful and discovery to international events worldwide
Trade and Invest British Columbia (TIBC) is the provincial government agency dedicated to promoting British Columbia as a premier destination for trade, investment, and tourism. Known for its progressive approach to economic development, TIBC consistently seeks innovative ways to showcase BC’s strengths on the global stage.
A significant part of TIBC’s strategy involves actively participating in major international trade shows and summits to connect with potential investors, businesses, and talent. To cut through the noise and make a truly memorable impact at these high-profile events, TIBC recognized the need for an exceptionally engaging and cutting-edge presentation tool.
TIBC engaged Aequilibrium to design and develop an immersive virtual reality experience that would not only highlight BC’s innovation, environment, and investment opportunities but also captivate diverse international audiences.
Our Mandate
Design and develop an immersive VR experience that showcases British Columbia’s innovation, natural beauty, and investment opportunities at international trade events.
Services Provided:
- VR Experience Strategy
- 3D Environment Design
- Interactive Content Development
- Multiplayer VR Engineering
- Performance Optimization
- UX/UI Design for VR
- Game Design & Development (Mini-Games)
- Modular Content Systems
Showcased around the world
The Challenge
Design and develop an immersive VR experience that showcases British Columbia’s innovation, natural beauty, and investment opportunities at international trade events.
Services Provided:
- VR Experience Strategy
- 3D Environment Design
- Interactive Content Development
- Multiplayer VR Engineering
- Performance Optimization
- UX/UI Design for VR
- Game Design & Development (Mini-Games)
- Modular Content Systems
Aequilibrium created a VR pavilion that truly drew people in and showcased British Columbia’s innovation story in a way no brochure ever could. It gave attendees something truly unique to remember
–
Representative, Trade and Invest British Columbia
The Solution
A Seamlessly Integrated, Immersive VR Gateway
Aequilibrium partnered with Trade and Invest British Columbia to conceptualize, design, and develop BC Gateway, a multiplayer virtual reality experience that brought British Columbia to life. Our strategy focused on creating an accessible, engaging, and modular platform built for impact at global events.
We designed a product strategy around a pyramid model for engaging, scalable VR experiences:
Audience Relevance: Content was tailored to resonate with diverse global audiences (trade delegates, tourists, students) by connecting BC’s story to their interests.
Interaction Simplicity: Intuitive design with glance-based triggers, auto-activation zones, and one-button gestures ensured immediate engagement without complex tutorials, crucial for busy event environments.
Content Modularity: A flexible pavilion layout allowed for easy swapping of new industries, landmarks, or thematic content without re-engineering the core system, maximizing long-term value.
Performance Accessibility: Rigorous optimization for Quest 3 ensured smooth, stable, and comfortable multiplayer experiences, maintaining a high-quality brand perception.
Perceived Value: The experience was crafted to make BC feel modern, exciting, and future-ready, fostering lasting positive impressions and encouraging post-event conversations.
Key Features & Outcomes
- Immersive Virtual Pavilion: A shared, multiplayer environment dynamically showcasing BC’s natural beauty, innovation, and industries through explorable spaces, adaptable for different global events.
- Interactive Thematic Zones: Engaging visitors with wildlife exhibits, sector showcases (clean energy, forestry, marine trade), and cultural touchpoints, designed to educate and inspire.
- Meaningful Mini-Games: Playful, quick activities like “Climber” (mountain exploration) and “Football Goalie” offered memorable interactions grounded in BC’s identity and global presence.
- Flexible Gateway Platform: The underlying Gateway system can now be adapted for various clients and contexts with minimal re-development, creating a scalable solution for immersive event experiences.
Global impact across multiple events
Since its launch, BC Gateway has proven to be an incredibly effective tool for Trade and Invest British Columbia, significantly enhancing their ability to engage international audiences and drive interest in the province.
BC Gateway has been successfully showcased to diverse international audiences across multiple high-profile events:
- Hannover Messe – Hanover, Germany (2025)
- Conference in Lisbon, Portugal (2024)
- WCUC Stockholm, Sweden (July 2025)
The modular design allows for quick adaptation to different event contexts while maintaining the core immersive experience that makes VR memorable to visitors.
Ready to immerse into your world?
