Does Digital Banking Apply to Small Banks?
According to the 2017 report by The Financial Brand on retail banking trends and predictions, major trends focus on consumer data, the use of advanced analytics, the ability to personalize the customer journey, and improving the customer experience. Big or small, digital banking does, in fact, apply to all financial institutions today as we head […]
An ROI Model of Experience-Driven Banking in the Digital Age
The commoditization of traditional banking products has altered the playing field of banking. Banks and credit unions can no longer afford to compete solely by raising savings rates or decreasing fees. Meanwhile, banks must strategically shift from being a product-driven organization to an organization focused on customer-driven omnichannel digital experiences. Dave Gledhill, the CIO for […]