10 Ways to Use Augmented Reality in Business Marketing Strategy
There’s an inescapable disconnect between businesses and consumers right now when it comes to augmented reality. Seventy-one percent of consumers said that they would shop more often with a brand that promotes augmented reality. Meanwhile, only one percent of retailers use AR as part of the buying experience. That sounds like an opportunity! In this article, […]
A Guide to Extended Reality: How Is It Changing the World?
In 2012, famous rapper Tupac gave a concert at Coachella. This wasn’t something unusual in the music scene. After all, concerts are common events. So, it shouldn’t have silenced the concertgoers in the dark ambiance of the strobe lights as Tupac rose up from below the stage. Only, there was one major issue. You see, Tupac was […]
Our Top 3 Insights from the 2021 VanUX Awards
The 2021 VanUX Awards was last week, and the Aequilibrium team was in attendance. In addition to celebrating the Vancouver UX community’s incredible accomplishments in the past year, we were able to chat with and learn from some of the top design thinkers in our home city. To pass those learnings on to you, here […]
Complete Guide to the Use of Augmented Reality in Businesses
Did you know that recent data showed that at least 35% of businesses have adopted augmented reality (AR) technology? Aside from that fact, what if we told you there was a way to improve your business by using augmented reality? This type of technology has been increasing in popularity in recent years. Essentially, it’s used […]
Achieving Your KPIs: How to Measure DevOps Delivery Value
All departments are accountable to the business. This includes areas with significant budgets like DevOps. But how do you measure software development and IT operations? The answer lies in the key performance indicators (KPIs). This article will cover the four recommended KPIs for DevOps plus a few bonus metrics. Keep reading to learn how to […]
ON DEMAND: Using Customer Flow Data to Improve Branch Operations
Customer expectations are changing. How can financial institutions improve customer service by optimizing their branch operations? Watch this webinar where we partner with Wavetec, global leaders in integrated check-in and appointment booking data solutions, to discuss how customer flow intelligence and statistical analytics can help improve branch operations. In this webinar, you will learn how […]
ON DEMAND: Remarkable Experiences with Safer Check-Ins
With changing customer expectations around customer service, financial institutions across Canada and the U.S. are looking to optimize their branch operations. Watch this webinar where we partner with Wavetec to discuss the power of an integrated digital solution that has purpose-built analytics specifically for banking and can help increase branch revenues while reducing costs. Learn […]
A Penchant for UX and Technology
Most of us here got into the tech game early because there was a natural draw to the possibilities technology could bring for us early on. While most, for example, are just beginning to optimize their websites for mobile-first, we’ve been designing and developing native mobile applications since the first iPhone and Pixel were released. […]
What is Mobile Banking?
Mobile banking may very well be synonymous with regular banking in today’s digital age, shifting into a world where technology is seamlessly integrated into our everyday lives. Mobile banking is any service provided by a bank or financial institution using a mobile device such as a smartphone or tablet. Mobile banking enables financial transactions to […]
How Financial Chatbots Are Transforming Digital Banking
While customer expectations in today’s digital world are continuously changing, banking chatbots with smart, intuitive conversational UI are leading the way in improving customer experiences for financial institutions. Chatbots are an easy solution to many legacy banking problems, giving an incredible leg up to progressive banks and credit unions. A chatbot is a computer program […]