How To Ask User Experience Questions

How To Ask User Experience Questions

As the year wraps up, we’re also starting to think about how we can get ahead before the New Year begins. With the office slowly closing shop, we thought this was the perfect time to brush up on some of our most important skills. UX discovery is a fundamental aspect of our planning process at […]

4 Ways to Attract New Banking Customers With Technology

4 Ways to Attract New Banking Customers With Technology

Customers have a lot of options when it comes to choosing apps or services for most everyday tasks, such as fitness tracking, meal planning, and ride sharing. In 2019, however, there are still few digital channels for banking and finance that serve customers at the speed and capacity that’s expected today. For financial institutions—whether you’re […]

Why You Should Use a Serverless Microservices Architecture

Why You Should Use a Serverless Microservices Architecture

The last few years have seen a rise in interest in exciting new concepts such as serverless and microservices architectures. While these concepts don’t get as much hype and buzz as artificial intelligence or virtual reality, they are, in my humble opinion, more applicable to more companies undergoing a digital transformation. The combined serverless microservices […]

Designing the Polar Experience

Designing the Polar Experience

Last week, we published an article on the concept and planning of Polar iOS. We mentioned that as a digital product design and development studio, we build a lot of digital products. Building products for clients can have numerous rewards, especially when you get to work closely with their in-house teams. But Polar was a […]

Using ARKit to Develop Polar iOS

iOS was the natural starting point for Polar. As a primarily iOS-focused developer, we were able to leverage my iOS skills while positively providing me with the perfect chance to explore new iOS technologies and stretch my iOS app development skills. New frontiers With Polar, we wanted to create a truly unique experience to show […]

An ROI Model of Experience-Driven Banking in the Digital Age

An ROI Model of Experience-Driven Banking in the Digital Age

The commoditization of traditional banking products has altered the playing field of banking. Banks and credit unions can no longer afford to compete solely by raising savings rates or decreasing fees. Meanwhile, banks must strategically shift from being a product-driven organization to an organization focused on customer-driven omnichannel digital experiences. Dave Gledhill, the CIO for […]

aequilibrium Recognized as a Top Creative and Design Agency in Canada

Earlier this year, we were awarded twice at the prestigious VanUX Awards for ‘Best UX for Product’ and overall ‘Best UX’. It’s our mission to help transform companies by building award-winning digital experiences that are rooted in deep expertise of product design and technology. This month, we took home another amazing award. We are very […]

How We Support Women in Tech and Address the Gap in Gender Equality

How We Support Women in Tech and Address the Gap in Gender Equality

I am proud to say that I work for a company that supports and celebrates the achievements of women. The industry has been great in the fight for diversity and equality. The labor force participation of women, for example, has risen significantly with more education and social-policy support; but, truth be told, it’s not nearly […]

A Dialog on Communication and Team Dynamics

Late last year, I hosted a dialog session with fellow aequilibrium team members to explore the relationship between designers and developers working together on project teams. Project team dynamics have been a topic of interest in the community, particularly within digital product agencies where efficiency, communication, and understanding amidst teams are direct results of the […]

Fresh Thinking To Grow Your Mass Affluent Business

Fresh Thinking To Grow Your Mass Affluent Business

The definition of the mass affluent is somewhat varied, particularly among financial institutions. The term typically refers to customers with investable assets greater than $200,000 USD with high mortgage amounts or net worth greater than $1,000,000 USD. This means that they will typically have transactional, investment, and borrowing needs that make their segment more lucrative […]